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News | Nilson Beds builds

Nilson Beds proves that still nothing beats traditional handicrafts and pure home- grown craftsmanship. Fifteen years after it was founded, the Barneveld company is still growing and is ready for the next step: the construction of its own ‘brand experience store’. The new showroom will be located in Amersfoort-Vathorst, where the main office will also be located. Interior designers Marcel Wolterinck and Remy Meijers contributed to the design of the exterior and interior of the new building.

"Our beds turn every bedroom into a luxury hotel suite"
"More and more companies and individuals are discovering the ultimate sleeping comfort of our beds," founders Rijndert and Marleen Fluit say enthusiastically. "Our activities are increasing and for that reason we need more space. As a specialist in custom work, we will therefore build a ‘custom-made’ building that fully meets our needs. "

Experience and personal advice
For Nilson, brand experience means first and foremost discovering and experiencing sleeping comfort. "We also want to inspire as a brand," explains Rijndert. "Nilson stands for quality and top design and we also want to convey that feeling when people choose a bed."
"In our new showroom we can, even better than now, provide personal sleeping advice. Specially shielded areas ensure privacy. Together with our advisers you can try out beds in peace and quiet to discover what feels best. "

Top design
"In our new building, the presentation of the beds is showcased even better. The design of our box spring beds and headboards is fairly timeless. You can respond to trends with beautiful bedroom furniture, bed linens, pillows and bedspreads. Furthermore, lighting and accessories provide the right atmosphere," Marleen explains.

Nilson has been working with leading designers such as Marcel Wolterinck and Remy Meijers for years. They have designed part of the collection and are placing Nilson beds in their interior projects. That is also the reason that these top designers have shared their input about the design of the new building.

Inspiring styling rooms
Nilson Beds often works for interior architects and interior professionals in the Netherlands and abroad. In the new building, these customers will have the opportunity to present a surprisingly new bed design in one of
the styling rooms, which will be completely furnished with matching floors, curtains and styling. Every six months, Nilson shows a new collection and atmosphere in the styling rooms, with which it can inspire and surprise customers.

The Nilson employees all receive a nice new spacious workplace with lots of light. Remy Meijers contributed to the design of the office space. This has led to a nice sleek setup with warm accents. The new warehouse will offer more space for storage.

"Our new accommodation offers ample opportunities to invite relations and customers. The high-ceilinged, light space and corners with a cozy atmosphere, complete with lounge sofas and fireplace - created by Marcel Wolterinck - make you really feel at home. Here we can give workshops and presentations and receive guests in a Nilson atmosphere. That is also "brand experience", laughs Rijndert.

The new Amersfoort location overflows with creative entrepreneurship and offers Nilson many advantages. Customers from the Randstad can be served even better and the showroom will also be open on Saturdays. The new building is easily accessible and there is ample parking space at Hanzeboulevard 26. The official opening is planned for spring 2020.
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